Started in the UK. Built in West Palm Beach.
Strategy & Solutions is a boutique paid media and creative agency for e-commerce brands. We run Meta, Google and TikTok ads with creative made in-house, for brands selling across the US, the UK and Europe.
UK Where we were founded
West Palm Beach Our headquarters today
10+ years Of marketing experience behind every account
E-commerce The only brands we work with
Senior-led No handoffs to junior staff
Two cities, one way of working
The places changed. The approach didn't: plan from the data, test properly and judge every decision on what it does for your margin.
Where it started
The UK
Strategy & Solutions began in the UK, running paid media for e-commerce brands that needed every pound of ad spend to pull its weight. It's where we learned to plan from real data, keep testing and measure everything against profit.
Where we are now
West Palm Beach
As demand from US brands grew, we moved our headquarters to West Palm Beach to work on their time zone. Today we run accounts for brands across the US, the UK and Europe, with the same senior team on every one.
Small by design, so senior people run your account
We could grow headcount and hand accounts to juniors. We'd rather not. We keep the agency small on purpose, so our founder is involved from day one and the people who plan your strategy are the ones running it.
Senior people only
No handoffs to junior account managers. You work directly with the people making the decisions.
Media and creative together
The team buying your media plans your creative, so every new ad is built on what the data says works.
Profit over vanity metrics
We optimize for margin and real revenue, not just the ROAS figure in the ad account.
Straight answers
Clear monthly reviews and honest expectations, including when something isn't working.
Growing between the US, the UK and Europe
Having worked in both markets, we help brands expand in either direction, with campaigns run on the right hours by people who know the differences.
UK & EU US
Launching in the US
For UK and European brands taking their first steps in the US. We plan the launch, test audiences and offers market by market, and run your campaigns on US time from our base in Florida.
US UK & EU
Expanding into the UK and Europe
For US brands ready to sell overseas. We know how audiences, creative and seasonality differ across the pond, and how to test a new market without burning budget.
Paid media and creative, under one roof
Whichever channels you run, they're planned from your sales data, so your budget goes where it sells.
Meta Ads Facebook and Instagram ads that build demand and bring shoppers back. Google Ads Search, Shopping and Performance Max for shoppers ready to buy. TikTok Ads Short-form video ads that turn attention into sales. Creative Production Ads planned from live campaign data and produced in-house.