What we run on Meta
Sales come first, but strong Meta accounts do more than convert. Here's what we run.
Sales campaigns
Advantage+ shopping, catalog ads and prospecting built around your best sellers and margins.
- Advantage+ shopping
- Catalog and dynamic ads
- Prospecting
- Budget and bid strategy
Retargeting and retention
Win back cart abandoners and sell again to past buyers with bundles and offers that protect your margin.
- Cart and checkout retargeting
- Past buyers
- Bundles and upsells
- Smart exclusions
Creative testing
New statics, video and UGC-style ads every month, made in-house and tested properly.
- Statics
- Video
- UGC-style
- Monthly creative rounds
Community and follower growth
Follower and engagement campaigns, so you always have a warm audience to sell to.
- Follower campaigns
- Engagement
- Launch build-up
- Warm audiences
Senior-led, start to finish
A lot of agencies win you with senior people, then hand you to a junior. We don't. Your account is run by senior strategists, with our founder involved from day one.
No handoffs
The people who build your plan are the people who run it, week in, week out.
Direct access
You talk to the people making decisions on your account, not a middleman.
Built around your products
We plan every campaign from your margins and what's actually selling, whichever channels you run.
Works with your stack
- Shopify
- Klaviyo
- Triple Whale
- Northbeam
- Google Analytics 4
- Google Merchant Center
- Meta Commerce Manager
- Meta Conversions API
- Google Tag Manager
Meta ads, common questions
Is Meta advertising the same as Facebook and Instagram ads?
Yes. Facebook and Instagram ads are both run through Meta Ads Manager. We plan them together and split budget by where your customers actually buy, rather than treating them as two separate channels.
Do you only run sales campaigns?
Sales come first, but not only. When it helps the account, we run follower and engagement campaigns alongside sales so your page grows and you have a warm audience to sell to next.
Who makes the ads?
We do. Creative is planned from your live account data and produced in-house, delivered in monthly rounds, so there's always something new to test.
How soon will we see results?
It depends on your starting point. Most accounts need a few weeks of testing before the numbers settle. After the audit we'll tell you plainly what to expect for your account and why.
What do you need from us to get started?
Access to your Meta Business account and ad account, your product catalog, and a quick look at your margins and best sellers. If your pixel or Conversions API needs fixing, we sort that in week one.
Will we be talking to a junior account manager?
No. Your account is run by senior strategists, with our founder involved from day one. The people who build your plan are the people you talk to.
Facebook is still where a lot of buyers discover, compare and come back to brands. We run full-funnel Facebook campaigns for e-commerce: prospecting to find new customers, retargeting to bring browsers back, and catalog ads that show people the exact products they looked at. Optimized weekly and built around your margins.
Paid Facebook Advertising
Instagram is where your brand gets judged on looks. We run Reels, Stories and feed ads with creative made for each placement, plus follower and engagement campaigns when they help, so you grow sales and a community that keeps coming back.
Paid Instagram Advertising
OUR PROCESS
Week 1: Audit
We go through your Meta account, pixel and Conversions API, creative and margins, then show you what's working, what isn't and what we'd change first.
Week 2: Plan
A written plan covering campaign structure, audiences, budget split and your first round of creative, built around your margins and best sellers.
Weeks 3-4: Launch
Tracking fixed, campaigns built or rebuilt across Facebook and Instagram, and your first round of new creative live.
Ongoing: Scale
Weekly optimization, monthly creative rounds and a clear monthly review of what's working, what we're cutting and where budget goes next.
OUR PROCESS
Week 1: Audit
We go through your Meta account, pixel and Conversions API, creative and margins, then show you what's working, what isn't and what we'd change first.
Week 2: Plan
A written plan covering campaign structure, audiences, budget split and your first round of creative, built around your margins and best sellers.
Weeks 3-4: Launch
Tracking fixed, campaigns built or rebuilt across Facebook and Instagram, and your first round of new creative live.
Ongoing: Scale
Weekly optimization, monthly creative rounds and a clear monthly review of what's working, what we're cutting and where budget goes next.
