Google Ads for E‑Commerce Brands

What we run on Google

People on Google are already looking for something to buy. We cover the places they search, compare and watch, and plan each campaign around what's already working in your account.

Search

Campaigns built around the terms your buyers actually use, with brand and non-brand split out so you can see what's really driving new sales.

• Brand and non-brand
• Search term mining
• Negative keywords
• Ad copy testing

Shopping and Merchant Center

Your product feed is the ad. We fix titles, images and attributes in Merchant Center so the right products show up for the right searches.

• Feed optimization
• Merchant Center
• Product segmentation
• Promotions

Performance Max

We give Performance Max strong creative, clean product data and the right signals, so Google's automation works for your margins, not against them.

• Asset groups
• Audience signals
• Brand exclusions
• Margin-based bidding

YouTube and Demand Gen

Video that introduces your brand to new buyers on YouTube and brings back people who have already shown interest, with creative made in-house.

• YouTube ads
• Demand Gen
• Remarketing
• Video creative

Built around the full funnel

Google can find you new customers and close sales from people who are already searching, but only when the campaigns are planned together. We map each campaign to a stage and track every click and conversion, so you can see exactly what your spend is doing.

Top

Raise awareness. YouTube ads that put your products in front of new shoppers.

Middle

Drive consideration. Search ads that show up while people compare options.

Bottom

Close the sale. Shopping and Performance Max for people ready to buy, plus remarketing to bring them back.

Senior-led, start to finish

A lot of agencies win you with senior people, then hand you to a junior. We don't. Your account is run by senior strategists, with our founder involved from day one.

No handoffs

The people who build your plan are the people who run it, week in, week out.

Direct access

You talk to the people making decisions on your account, not a middleman.

Built around your products

We plan every campaign from your margins and what's actually selling, whichever channels you run.

Works with your stack

• Shopify
• Klaviyo
• Triple Whale
• Northbeam
• Google Analytics 4
• Google Merchant Center
• Meta Commerce Manager
• Meta Conversions API
• Google Tag Manager

Google Ads, common questions

Do you run Shopping and Performance Max, or just Search?

All of it. Most e-commerce accounts need Search, Shopping and Performance Max working together, plus YouTube when there's budget and creative to support it. Budget goes where the profitable sales are.

Do you work on our Merchant Center feed?

Yes. Feed quality drives a lot of Shopping and Performance Max results, so fixing titles, images, attributes and disapprovals is part of the job.

Will Performance Max eat into our brand searches?

It can if it's left alone. We set brand exclusions and keep brand Search separate, so you can see how much new revenue is really coming from prospecting.

How soon will we see results?

It depends on your starting point. Most accounts need a few weeks of data before the numbers settle. After the audit we'll tell you plainly what to expect for your account and why.

What do you need from us to get started?

Access to Google Ads, Merchant Center, Google Analytics 4 and Tag Manager, plus a quick look at your margins and best sellers. If tracking needs fixing, we sort that in week one.

Will we be talking to a junior account manager?

No. Your account is run by senior strategists, with our founder involved from day one. The people who build your plan are the people you talk to.