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Insights and Ideas
Blogs and case studies to show how we work and what's changing in the digital advertising industry


Meta’s Andromeda Update: Why Your Ads May Be Underperforming — and Our Secrets to Fix It
How to run Meta Ads in 2026
Feb 63 min read


Case Study: How We Took a Basketball Brand From Sub-1 ROAS to 3.82 ROAS With Meta Ads
Facebook and Instagram Advertising For Sports Brands
Jan 273 min read


How Professional Service Businesses Should Combine SEO, GEO & Google Ads for Sustainable Growth
How professional service businesses can build an integrated system where SEO, GEO (local search), and Google Ads work together to create growth.
Jan 244 min read


Effective Meta Advertising Strategies for eCommerce Brands and Local Service Businesses
How Meta Ads help generate appointments and bookings for this dental clinic
Jan 92 min read


Client Case Study: How We Turned A Premium Woodcraft Brands Ads Around — From a 0.67 ROAS to Their Best Month Ever (5.34 RoAS)
A Woodcraft brand who sell personalized wooden products reached out to us at the start of November after a long stretch of disappointing Meta results. For most of 2024, they were sitting comfortably between a 2.0–2.5 ROAS — exactly where they needed to be to stay profitable and keep growing. But over the six months leading into Q4, performance slowly fell apart. No matter what they tried, the account couldn’t get above a 1.5 ROAS. By October, things had completely stalled: S
Dec 14, 20253 min read


Client Case Study: E-Commerce 15.44 ROAS - Aeronautical and Automotive Industry
Overview In November 2025, one of our clients in the aeronautical and automotive precision tooling sector achieved a 15.44 return on ad spend (ROAS) using a meticulously planned and data-driven Meta advertising strategy. Operating on a fixed monthly budget of $8,000, the objective was not short-term sales alone — but to build brand awareness early, warm cold audiences throughout the month, and strategically scale spend during Black Friday when purchase intent peaked. The resu
Dec 1, 20253 min read


Luxury Watch Marketing in 2026: How Google & Meta Ads Actually Drive Real Buyers
What’s really working for high-end watch brands right now — and what isn’t. Luxury watch marketing has changed a lot over the last few years. Buyers are smarter, the journey is longer, and online research plays a bigger role than most brands want to admit. A collector today might scroll through Instagram in the morning, research specs on YouTube at lunch, compare prices on Google in the evening, and then walk into a retailer a week later. If you want to show up during that jo
Nov 18, 20254 min read


Driving Leads and Foot Traffic in West Palm Beach: How We Combine Facebook/Instagram and Google Search Advertising
If you're running a local business in West Palm Beach and you want to attract more walk-ins, more calls, and more bookings — this is for you. At Strategy & Solutions Consulting, we don’t just run ads for the sake of it. We create a streamlined system combining social media advertising on Facebook & Instagram plus search advertising on Google Ads that connects to real, tangible outcomes: leads and foot traffic. Here’s how we do it — and why it works. 1. Why Combining Social +
Nov 10, 20254 min read


Best Digital Advertising Agencies in West Palm Beach (October 2025 Edition)
If you're a local or e-commerce business in West Palm Beach looking to grow online through Google Ads, Meta (Facebook & Instagram) Ads, or TikTok campaigns — finding the right partner can make all the difference. We’ve rounded up five of the best digital advertising agencies in the area, known for strategy, transparency, and measurable results. 1. Strategy & Solutions Consulting Website: www.strategy-and-solutions.com Location: West Palm Beach, FL Specialties: Google Ads
Oct 28, 20253 min read


Client Case Study: How a Dental Clinic Increased Bookings and Followers Through Meta Ads
The Challenge: A luxury dental clinic approached us with a clear goal: to grow its brand presence, build local credibility, and convert that awareness into new patient bookings. Despite having excellent services and a strong local reputation, their online visibility was limited. Their Instagram following was small, and they weren’t running any paid campaigns to attract new patients. They wanted to: Increase brand awareness within the Los Angeles area Grow their social followi
Oct 27, 20252 min read
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