top of page

Insights and Ideas
Blogs and case studies to show how we work and what's changing in the digital advertising industry


Client Case Study: How We Turned A Premium Woodcraft Brands Ads Around — From a 0.67 ROAS to Their Best Month Ever (5.34 RoAS)
A Woodcraft brand who sell personalized wooden products reached out to us at the start of November after a long stretch of disappointing Meta results. For most of 2024, they were sitting comfortably between a 2.0–2.5 ROAS — exactly where they needed to be to stay profitable and keep growing. But over the six months leading into Q4, performance slowly fell apart. No matter what they tried, the account couldn’t get above a 1.5 ROAS. By October, things had completely stalled: S
14 hours ago3 min read


Client Case Study: E-Commerce 15.44 ROAS - Aeronautical and Automotive Industry
Overview In November 2025, one of our clients in the aeronautical and automotive precision tooling sector achieved a 15.44 return on ad spend (ROAS) using a meticulously planned and data-driven Meta advertising strategy. Operating on a fixed monthly budget of $8,000, the objective was not short-term sales alone — but to build brand awareness early, warm cold audiences throughout the month, and strategically scale spend during Black Friday when purchase intent peaked. The resu
Dec 13 min read


Luxury Watch Marketing in 2026: How Google & Meta Ads Actually Drive Real Buyers
What’s really working for high-end watch brands right now — and what isn’t. Luxury watch marketing has changed a lot over the last few years. Buyers are smarter, the journey is longer, and online research plays a bigger role than most brands want to admit. A collector today might scroll through Instagram in the morning, research specs on YouTube at lunch, compare prices on Google in the evening, and then walk into a retailer a week later. If you want to show up during that jo
Nov 184 min read


Driving Leads and Foot Traffic in West Palm Beach: How We Combine Facebook/Instagram and Google Search Advertising
If you're running a local business in West Palm Beach and you want to attract more walk-ins, more calls, and more bookings — this is for you. At Strategy & Solutions Consulting, we don’t just run ads for the sake of it. We create a streamlined system combining social media advertising on Facebook & Instagram plus search advertising on Google Ads that connects to real, tangible outcomes: leads and foot traffic. Here’s how we do it — and why it works. 1. Why Combining Social +
Nov 104 min read


Best Digital Advertising Agencies in West Palm Beach (October 2025 Edition)
If you're a local or e-commerce business in West Palm Beach looking to grow online through Google Ads, Meta (Facebook & Instagram) Ads, or TikTok campaigns — finding the right partner can make all the difference. We’ve rounded up five of the best digital advertising agencies in the area, known for strategy, transparency, and measurable results. 1. Strategy & Solutions Consulting Website: www.strategy-and-solutions.com Location: West Palm Beach, FL Specialties: Google Ads
Oct 283 min read


Client Case Study: How a Dental Clinic Increased Bookings and Followers Through Meta Ads
The Challenge: A luxury dental clinic approached us with a clear goal: to grow its brand presence, build local credibility, and convert that awareness into new patient bookings. Despite having excellent services and a strong local reputation, their online visibility was limited. Their Instagram following was small, and they weren’t running any paid campaigns to attract new patients. They wanted to: Increase brand awareness within the Los Angeles area Grow their social followi
Oct 272 min read


Case Study: Meta Ads — 8.28x ROAS for a Luxury Precision Tool Brand | Strategy & Solutions Consulting
Driving Scalable Growth for a Luxury Precision Tool Brand Overview We worked with a luxury precision tool brand combining craftsmanship and modern design , running their Meta Ads through their high-end eCommerce website. Our goal was to drive scalable revenue growth while maintaining efficiency — keeping cost per click low, frequency balanced, and return on ad spend consistently strong. Campaign Results (Past 30 Days) Total Ad Spend: $34,249 Total Purchase Value: $283,404 A
Oct 262 min read


How Expert Oversight Can Transform Your In-House Marketing Results
Many companies today have talented in-house marketing teams running campaigns, managing content, and promoting their brand online. But even the strongest teams can benefit from an expert outside perspective — especially in digital advertising and performance marketing , where trends and algorithms shift almost weekly. At Strategy & Solutions Consulting , we help businesses with in-house teams get more out of their advertising budget . We don’t replace your team — we enhance i
Oct 233 min read


How to Improve Your Ad ROAS Without Increasing Spend (A Data-Driven Guide for Florida Businesses)
Many business owners assume that the only way to increase sales from ads is to spend more. But the truth is, most companies in Florida — from West Palm Beach to Miami — can significantly improve their Return on Ad Spend (ROAS) just by refining how their campaigns are structured, tracked, and optimized. At Strategy & Solutions Consulting, we help brands maximize efficiency — not just budget. Here’s how you can improve ad performance and profitability without increasing your mo
Oct 183 min read


Meta vs Google Ads: Which Works Best for Florida Service Businesses in 2025?
If you’re a business owner in West Palm Beach or anywhere in South Florida, you’ve probably wondered: “Should I be spending my budget on Google Ads or Meta (Facebook and Instagram) Ads?” Both platforms can deliver incredible results — but each works differently, and understanding how they complement each other can be the difference between wasting money and scaling profitably. At Strategy & Solutions Consulting, we manage data-driven ad campaigns for Florida businesses every
Oct 183 min read
Get in touch today!
bottom of page
