Client Case Study: Generating Bookings and Consultations For A Cosmetic Dentistry With Meta Ads

Client: LA Dental

Ad Spend: $1,000 per month

Platforms: Meta (Facebook & Instagram)

The Objective

The clinic wanted a consistent flow of new patient enquiries while also strengthening their local brand presence on Instagram. The goal wasn’t just traffic — it was qualified consultations that would convert into long-term patients.

The Strategy

We structured the Meta Ads budget with a clear split based on intent and long-term growth:

• 70% of spend focused on driving consultation bookings directly through the website

• 30% of spend dedicated to Instagram follower growth to build local brand awareness and future demand

This approach allowed us to capture immediate leads while also building a warm audience we could nurture over time.

The Results (Monthly Averages)

• 3,000+ website visits

• 115+ consultation bookings

• 500 new Instagram followers

All from a controlled $1,000 monthly ad spend.

How It Works

The website traffic generated through Meta Ads doesn’t stop at the first visit. Every month, the clinic builds a pool of around 3,000 highly relevant website visitors, which we then retarget with follow-up ads designed to push undecided users back to book a consultation.

On the Instagram side, follower growth plays a longer game. New followers are immediately engaged through a direct message encouraging them to book a consultation. Over time, many of these followers convert into paying patients as they continue to see the clinic’s content, reviews, and results in their feed.

Why This Model Works

• Website visitors are retargeted, increasing booking rates without increasing spend

• Instagram followers compound over time, lowering cost per acquisition month after month

• The clinic benefits from both short-term leads and long-term brand growth

The Outcome

Instead of relying on one-off ads or short bursts of traffic, the clinic now has a predictable system that consistently generates consultation bookings while building a strong local presence on social media.

This is a sustainable, scalable approach to Meta Ads — designed to grow patient demand now and into the future.