Strategy and Solutions Consulting

For sports and e-commerce brands, Q4 performance doesn’t start in Q4. Black Friday, Cyber Monday, holiday gifting and year-end promotions make Q4 one of the biggest opportunities of the year for sports brands. But competition increases too, with brands fighting for the same customers across Meta and Google. At Strategy and Solutions, our approach is to build momentum before demand peaks. Rather than waiting until Q4 and dramatically increasing budgets, we start preparing during Q3 -...

A Shark Tank basketball brand's Meta Ads account was stuck below a 1.0 ROAS under a previous agency chasing clicks instead of purchases. We rebuilt tracking, audiences, and creative from scratch, and hit a 3.82 ROAS within three weeks.

A woodcraft brand's Meta Ads account had cratered to a 0.67 ROAS. We found bot traffic corrupting the data feeding the algorithm, rebuilt the account from scratch, and took it to a 5.34 ROAS within six weeks.