For sports and e-commerce brands, Q4 performance doesn’t start in Q4. Black Friday, Cyber Monday, holiday gifting and year-end promotions make Q4 one of the biggest opportunities of the year for sports brands. But competition increases too, with brands fighting for the same customers across Meta and Google. At Strategy and Solutions, our approach is to build momentum before demand peaks. Rather than waiting until Q4 and dramatically increasing budgets, we start preparing duri

A Shark Tank basketball brand's Meta Ads account was stuck below a 1.0 ROAS under a previous agency chasing clicks instead of purchases. We rebuilt tracking, audiences, and creative from scratch, and hit a 3.82 ROAS within three weeks.

A woodcraft brand's Meta Ads account had cratered to a 0.67 ROAS. We found bot traffic corrupting the data feeding the algorithm, rebuilt the account from scratch, and took it to a 5.34 ROAS within six weeks.

A men's grooming brand's Meta Ads account went from a 1.5x to a 3.66x ROAS on $21,441 in monthly spend, once we fixed who the ads were actually targeting.

As golf season approaches, most brands make the same mistake — they wait until demand is already there before investing in advertising. By that point, you’re competing in a crowded market, costs are higher, and you’re relying on reactive marketing rather than strategic growth. The brands that scale profitably every season are doing the opposite. They’re preparing now. Why Pre-Season Matters Right now is one of the most valuable windows of the year for golf eCommerce brands. T