Facebook and Instagram Advertising For Sports Brands

How professional service businesses can build an integrated system where SEO, GEO (local search), and Google Ads work together to create growth.

How Meta Ads help generate appointments and bookings for this dental clinic

A Woodcraft brand who sell personalized wooden products reached out to us at the start of November after a long stretch of disappointing Meta results. For most of 2024, they were sitting comfortably between a 2.0–2.5 ROAS — exactly where they needed to be to stay profitable and keep growing. But over the six months leading into Q4, performance slowly fell apart. No matter what they tried, the account couldn’t get above a 1.5 ROAS. By October, things had completely stalled: S

Overview In November 2025, one of our clients in the aeronautical and automotive precision tooling sector achieved a 15.44 return on ad spend (ROAS) using a meticulously planned and data-driven Meta advertising strategy. Operating on a fixed monthly budget of $8,000, the objective was not short-term sales alone — but to build brand awareness early, warm cold audiences throughout the month, and strategically scale spend during Black Friday when purchase intent peaked. The resu

What’s really working for high-end watch brands right now — and what isn’t. Luxury watch marketing has changed a lot over the last few years. Buyers are smarter, the journey is longer, and online research plays a bigger role than most brands want to admit. A collector today might scroll through Instagram in the morning, research specs on YouTube at lunch, compare prices on Google in the evening, and then walk into a retailer a week later. If you want to show up during that jo

If you're running a local business in West Palm Beach and you want to attract more walk-ins, more calls, and more bookings — this is for you. At Strategy & Solutions Consulting, we don’t just run ads for the sake of it. We create a streamlined system combining social media advertising on Facebook & Instagram plus search advertising on Google Ads that connects to real, tangible outcomes: leads and foot traffic. Here’s how we do it — and why it works. 1. Why Combining Social +

If you're a local or e-commerce business in West Palm Beach looking to grow online through Google Ads, Meta (Facebook & Instagram) Ads, or TikTok campaigns — finding the right partner can make all the difference. We’ve rounded up five of the best digital advertising agencies in the area, known for strategy, transparency, and measurable results. 1. Strategy & Solutions Consulting Website:   www.strategy-and-solutions.com Location:  West Palm Beach, FL Specialties:   Google Ads

The Challenge: A luxury dental clinic approached us with a clear goal: to grow its brand presence, build local credibility, and convert that awareness into new patient bookings. Despite having excellent services and a strong local reputation, their online visibility was limited. Their Instagram following was small, and they weren’t running any paid campaigns to attract new patients. They wanted to: Increase brand awareness within the Los Angeles area Grow their social followi

Driving Scalable Growth for a Luxury Precision Tool Brand Overview We worked with a luxury precision tool brand combining craftsmanship and modern design , running their Meta Ads through their high-end eCommerce website. Our goal was to drive scalable revenue growth while maintaining efficiency — keeping cost per click low, frequency balanced, and return on ad spend consistently strong. Campaign Results (Past 30 Days) Total Ad Spend:  $34,249 Total Purchase Value:  $283,404 A

Many companies today have talented in-house marketing teams running campaigns, managing content, and promoting their brand online. But even the strongest teams can benefit from an expert outside perspective — especially in digital advertising and performance marketing , where trends and algorithms shift almost weekly. At Strategy & Solutions Consulting , we help businesses with in-house teams get more out of their advertising budget . We don’t replace your team — we enhance i

Many business owners assume that the only way to increase sales from ads is to spend more. But the truth is, most companies in Florida — from West Palm Beach to Miami — can significantly improve their Return on Ad Spend (ROAS) just by refining how their campaigns are structured, tracked, and optimized. At Strategy & Solutions Consulting, we help brands maximize efficiency — not just budget. Here’s how you can improve ad performance and profitability without increasing your mo

If you’re a business owner in West Palm Beach or anywhere in South Florida, you’ve probably wondered: “Should I be spending my budget on Google Ads or Meta (Facebook and Instagram) Ads?” Both platforms can deliver incredible results — but each works differently, and understanding how they complement each other can be the difference between wasting money and scaling profitably. At Strategy & Solutions Consulting, we manage data-driven ad campaigns for Florida businesses every

The Challenge: Stuck at 3.2x ROAS An e-commerce brand approached Strategy & Solutions Consulting  after months of struggling to improve performance with Meta Ads. Despite testing new campaigns, new creatives, and shifting budgets, their Return on Ad Spend (ROAS) plateaued at 3.2x . The client was investing over $15,000 per month in Meta Ads , but profitability was shrinking. No matter how many campaigns they launched, results refused to improve. The brand wanted to bring more

In today’s digital landscape, running just Meta or  Google Ads isn’t enough. If you’re serious about scaling your eCommerce brand, the most profitable growth often comes from combining the two platforms into a unified strategy — creating a full-funnel system that captures attention, nurtures interest, and drives high-converting traffic. At Strategy and Solutions Consulting, we specialize in crafting paid media systems where Meta and Google Ads work hand-in-hand. Here’s how we

If you're running an eCommerce business and using Google Ads, this is the update you've been waiting for. One of the biggest drawbacks of Performance Max (PMax) campaigns—lack of search term visibility—has finally been addressed. As of 2025, Google has updated PMax campaigns to show actual search queries, providing advertisers with the insight they need to optimize results and reduce wasted ad spend. What’s New in Performance Max Campaigns? For years, Google’s Performance Max