Driving Leads and Foot Traffic in West Palm Beach: How We Combine Facebook/Instagram and Google Search Advertising

If you're running a local business in West Palm Beach and you want to attract more walk-ins, more calls, and more bookings — this is for you. At Strategy & Solutions Consulting, we don’t just run ads for the sake of it. We create a streamlined system combining social media advertising on Facebook & Instagram plus search advertising on Google Ads that connects to real, tangible outcomes: leads and foot traffic.

Here’s how we do it — and why it works.

1. Why Combining Social + Search Ads Makes Sense

Social platforms (Facebook & Instagram) are where people explore. They scroll, see something interesting, learn about your brand, and maybe take action (book an appointment, call, visit).
Search advertising (Google) is where people intend to act. They type “salon West Palm Beach”, “flooring showroom Palm Beach”, or “dentist near me West Palm Beach”. That’s high intent.
When you run both together:
- Social raises awareness and primes the audience.
- Search captures the demand when people are ready to act.
- Together they cover the full funnel — from “I didn’t know you existed” to “I’m walking in today”.
For a local business, that dual approach is especially effective: the search ad shows you’re nearby and ready; the social ad builds trust and familiarity.

2. Our Approach for West Palm Beach Businesses

Here’s how we set the strategy, in four easy phases:

Targeting & Awareness (Facebook / Instagram):

We identify the ideal local audience: people within X miles of West Palm Beach, with interests or behaviours that align with your service (for example, homeowners, dining-out lovers, furniture shoppers, pet owners — whatever fits).
We create creative (some imagery or short video) that speaks to the local audience: “Right here in West Palm Beach”, “Visit us in …”, “Call for your appointment today”.
The objective: reach + engagement + initial leads (calls, form fills, appointment bookings).

Search Capture (Google Ads):

We build highly targeted campaigns around keywords like “(your business type) in West Palm Beach”, “(service) near me Palm Beach County”, “book (service) West Palm”.
Ads emphasize the location, the benefit (“same-day appointment”, “free consultation”, “visit our West Palm showroom”), and a clear call to action (“Call now”, “Book online”).
We also run call-only or calls + map click campaigns to capture people who are ready to walk in or visit.

Data-Driven Coordination:

We ensure the messaging (tone, offer, location) is consistent across social and search.
We monitor which social audiences are converting (form fills, clicks, visits) and feed that insight into search: we might create “similar audiences” or refine keywords based on high-intent behaviors.
We also use conversion tracking: foot traffic (via map clicks), calls, form submissions. We connect everything to real outcomes.

Foot Traffic & Local Focus:

Because you’re local, we tighten the radius of targeting so we’re not wasting budget on people elsewhere.
We emphasize “visit us” offers, local incentives (“Mention this ad when you visit”, “Stop by our shop in West Palm today”).
We ensure your Google My Business (or whatever local listing) is aligned, addresses are correct, hours shown, and the landing pages mention your physical location clearly. This is crucial for local relevance.

3. Why This Approach Works (From a Search + AI Optimization Point of View)

Since search behavior is changing (more voice queries, more mobile, more “near me”), it’s not just about traditional SEO. It’s about showing up when people ask real questions or when they’re physically near you. This means:

Make sure your content and ads reflect local intent: e.g., “near West Palm Beach”, “in Palm Beach County”, “visit us in West Palm”. That local signal helps both ads and organic visibility.
For AI-driven search (and the emerging landscape of answer engines), it helps to answer user questions directly, in simple language, with clear headings and bullet points.
Use structured, clear, human language in landing pages and ad copy (which we always do) — this supports visibility in search and ads alike.
Track what keywords and ad messages are working, then refine: social helps you test offers; search captures what’s converting.

4. A Realistic Timeline & What You Can Expect

Week 1–2: Strategy setup: we define audiences, location radius, keywords, creative assets, tracking.
Week 3–4: Launch both social campaigns and search campaigns. Monitor closely.
Month 1–2: We refine — which social audience converts best, which keywords drive walk-ins or calls, adjust bids and budgets accordingly.
Month 3+: You start seeing consistent leads + foot traffic, with measurable results. You’ll have data: number of calls, number of visits, cost per lead/visit. From there we scale what works.

It’s not magic — it’s disciplined strategy + local focus + data.

5. Why Choose Strategy & Solutions Consulting for West Palm Beach

Because we’re not a generic ad agency—we’re a performance-driven advertising agency that focuses purely on the data side of paid media (Google + Meta). We don’t offer content creation as the main service — we focus on performance. That means we’re accountable to results (leads, visits, sales) and we shape our campaigns accordingly.

We know West Palm Beach is unique: local customers, high expectations, and specific geographic needs. We bring the local mindset and combine it with advanced paid-media strategy so your business gets noticed and visited.

6. Key Take-aways

Running only social or only search ads misses part of the funnel. Together they cover awareness + intent.
For local businesses in West Palm Beach, tight location targeting + clear “visit us” messaging = better conversion.
Tracking real-world outcomes (visits, calls, bookings) is essential.
Optimizing for question-based, local, clear language helps both search visibility and ad performance.
Consistency matters: location, offer, message must align across platforms.