Why Sellers Are Expanding to Walmart as a Selling Platform

In recent years, Walmart Marketplace has emerged as a strong competitor to Amazon, attracting thousands of sellers eager to diversify their online presence. Here's why more sellers are leveraging Walmart alongside Amazon:

1. Fast-Growing Marketplace

Walmart Marketplace is one of the fastest-growing eCommerce platforms in the U.S., with over 117,000 sellers and thousands joining monthly. Unlike Amazon’s oversaturated marketplace, Walmart’s selective onboarding process ensures sellers face less competition, allowing products to gain more visibility and higher impressions.

2. Lower Costs and Fees

Selling on Walmart is more cost-effective compared to Amazon. Walmart does not charge monthly subscription fees; instead, it applies a simple referral fee per sale (typically 8%-15%). In contrast, Amazon sellers often incur additional costs, such as $39.99/month for a professional account, referral fees, and other charges for storage, fulfillment, and returns.

3. Consumer-Friendly Features

Walmart offers shoppers free next-day and two-day delivery options, easy in-store or curbside returns, and a seamless online-to-offline shopping experience. These features make Walmart an attractive platform for customers and sellers alike.

4. Diverse Selling Opportunities

Walmart allows sellers to tap into its physical store network with programs like "Ship-to-Store," providing additional fulfillment channels. The platform also caters to niche and unique products, creating opportunities for sellers to carve out new markets.

5. Why Not Just Amazon?

Amazon remains a powerful marketplace with a global reach and unparalleled logistics. However, its competitive landscape and higher selling fees can eat into profits. By selling on both Walmart and Amazon, businesses can maximize their reach, reduce dependency on one platform, and strategically target diverse customer bases.

Recommendation: Expand Your Business

To unlock new growth opportunities, sellers should consider creating accounts on both Walmart and Amazon. Diversification not only spreads risk but also positions businesses to capture more sales across different buyer demographics. Working with eCommerce consultants can ensure a seamless onboarding process and help develop tailored strategies for success on each platform.

By tapping into Walmart’s growing marketplace while maintaining a strong presence on Amazon, sellers can build resilience and achieve long-term business growth.