Many companies today have talented in-house marketing teams running campaigns, managing content, and promoting their brand online. But even the strongest teams can benefit from an expert outside perspective — especially in digital advertising and performance marketing , where trends and algorithms shift almost weekly. At Strategy & Solutions Consulting , we help businesses with in-house teams get more out of their advertising budget . We don’t replace your team — we enhance i

If you're running an eCommerce business and using Google Ads, this is the update you've been waiting for. One of the biggest drawbacks of Performance Max (PMax) campaigns—lack of search term visibility—has finally been addressed. As of 2025, Google has updated PMax campaigns to show actual search queries, providing advertisers with the insight they need to optimize results and reduce wasted ad spend. What’s New in Performance Max Campaigns? For years, Google’s Performance Max