How Expert Oversight Can Transform Your In-House Marketing Results

Many companies today have talented in-house marketing teams running campaigns, managing content, and promoting their brand online. But even the strongest teams can benefit from an expert outside perspective — especially in digital advertising and performance marketing, where trends and algorithms shift almost weekly.

At Strategy & Solutions Consulting, we help businesses with in-house teams get more out of their advertising budget. We don’t replace your team — we enhance it. Our consultants bring years of hands-on experience in Google Ads, Meta (Facebook & Instagram) Ads, and TikTok Ads, giving your brand access to cutting-edge insights, proven optimization strategies, and a clearer path to higher ROI.

Option 1: Partnering With Your Marketing Team

For brands that already have a capable marketing department, we act as an extension of your team — providing high-level strategic support and keeping your campaigns aligned with what’s actually working across the industry right now.

Our collaboration includes:

• Strategic sessions to review campaign performance and identify missed opportunities

• Brainstorming and creative direction based on current ad trends and competitor insights

• Advice on media buying, bidding strategies, and data-driven decision making

• Regular updates on the latest algorithm shifts across Google, Meta, and TikTok

Working with experienced digital advertising consultants gives your team access to live insights from across multiple industries — data that most in-house teams don’t have.

Even subtle optimizations in targeting, ad placement, or bidding can lead to measurable growth, often improving:

• ROAS (Return on Ad Spend) by 20–40%

• Conversion rates by 25–50%

• Cost-per-click (CPC) reductions of 15–30%

That’s the power of combining your team’s brand knowledge with our performance marketing expertise.

Option 2: 1 Month Marketing Oversight & Optimization

If you’d prefer a more concentrated engagement, we offer a 1-month oversight program designed to audit, refine, and future-proof your marketing and advertising systems.

We step in as performance marketing specialists to evaluate your current strategy, pinpoint inefficiencies, and build a plan your team can execute long-term.

This one-month partnership can include:

• Full account audits of Google Ads, Facebook Ads, Instagram Ads, and TikTok Ads

• Identification of wasted ad spend and underperforming audiences

• Optimization of bidding, targeting, and campaign structure

• Creation of SOPs (Standard Operating Procedures) for long-term consistency

• Development of 3- to 6-month advertising roadmaps

• Training sessions to up-skill your in-house marketers

By uncovering just 10–20% in wasted budget, we often help clients save thousands per month — while improving campaign efficiency and profit margins. In one recent audit, simple restructuring of Meta campaigns reduced cost-per-lead by 35% in just two weeks.

Why an Outside Perspective Matters

The world of digital advertising moves fast. A campaign structure that worked six months ago may now be inefficient, and new ad types or audience targeting tools are constantly emerging.

Our consultants stay on top of the latest updates and performance shifts across platforms — so your brand doesn’t fall behind. This means your team can focus on creativity and execution, while we ensure your media strategy remains data-driven, optimized, and competitive.

Having this kind of real-time industry insight can mean the difference between:

• A 2.5x and a 4x ROAS, or

• Spending $10K inefficiently vs. $10K strategically.

We help ensure every dollar in your ad account is working smarter.

The Bottom Line: Empowering Your Team With Expert Insights

Your marketing team already knows your brand — but we know the platforms, algorithms, and ad structures that drive performance. Together, that’s a winning combination.

When you bring in our team, you’ll gain:

• A clearer, data-driven advertising strategy

• Consistent performance improvements and cost savings

• Stronger results across Google, Meta, and TikTok Ads

• Guidance on how to measure success and scale efficiently

Whether through an ongoing collaboration or a focused one-month optimization project, we help in-house teams operate at a higher level — delivering greater efficiency, stronger ROI, and lasting marketing momentum.

Ready to Strengthen Your In-House Marketing Performance?

If you already have a marketing team but want sharper insights, higher efficiency, and expert oversight from professionals who live and breathe digital advertising — we’d love to help.