Client Case Study: How We Boosted ROAS for an E-Commerce Brand with Meta Ads in 2 Weeks
- Strategy and Solutions Consulting
- Sep 12, 2025
- 2 min read
Updated: Dec 15, 2025
The Challenge: Stuck at 3.2x ROAS
An e-commerce brand approached Strategy & Solutions Consulting after months of struggling to improve performance with Meta Ads. Despite testing new campaigns, new creatives, and shifting budgets, their Return on Ad Spend (ROAS) plateaued at 3.2x.
The client was investing over $15,000 per month in Meta Ads, but profitability was shrinking. No matter how many campaigns they launched, results refused to improve.
The brand wanted to bring more sales to their website where their margins are higher and they wanted a way to drive more traffic and sales to the website.
What We Discovered
After a deep audit of the account, we found a common but overlooked issue:
Certain ads had strong potential but were buried within ad sets.
Over 90% of spend was being funneled into underperforming ads, leaving little budget for the winners.
Campaigns were being relaunched too often, preventing Meta’s algorithm from stabilizing and optimizing effectively.
This combination of overspending and poor budget allocation meant the client was wasting ad dollars without giving high-performing ads a chance to scale.
Our Strategy for Improving ROAS
We designed a new structure to improve profitability and provide long-term stability.
1. Smarter Ad Set Management
We separated ad sets to isolate ads with strong performance indicators. By allowing those ads to receive traffic and spend, they quickly gained traction and began delivering much stronger ROAS.
2. Audience Segmentation
We created specific custom audiences to increase relevance and performance:
7-day Add to Cart audiences for retargeting
Purchase lookalikes to scale profitably
Tailored messaging and ad copy matched to each audience segment
This approach ensured each audience received creative that spoke directly to their stage in the buying journey.
3. Building Campaign Stability
Instead of constantly launching new campaigns, we built a foundation for stability. This meant:
Fewer, stronger campaigns
Long-term optimization windows
A framework designed to scale gradually without sacrificing profitability
The Results: Profitability Restored
Within just two weeks of restructuring the account:
Ad spend was reduced by 50%
ROAS increased from 3.2x to 4.4x
The account was positioned for sustainable scaling instead of constant resets
This shift showed that improving ROAS isn’t always about spending more—it’s about spending smarter.
Key Takeaways
Poor budget distribution can hide winning ads.
Audience segmentation and tailored creative are critical for scaling e-commerce brands.
Campaign stability is just as important as short-term testing.
