Meta Ads Case Study — 8.28x ROAS for a Luxury Precision Tool Brand | Strategy & Solutions Consulting

Driving Scalable Growth for a Luxury Precision Tool Brand

Overview

We worked with a luxury precision tool brand combining craftsmanship and modern design, running their Meta Ads through their high-end eCommerce website. Our goal was to drive scalable revenue growth while maintaining efficiency — keeping cost per click low, frequency balanced, and return on ad spend consistently strong.

Campaign Results (Past 30 Days)

• Total Ad Spend: $34,249

• Total Purchase Value: $283,404

• Average ROAS: 8.28

• Average CPC: $0.62

• Total Purchases: 1,251

These results reflect a highly optimized Meta Ads strategy that balanced creativity, analytics, and performance precision.

Precision in Campaign Structure

Just as the brand’s tools are engineered with accuracy, our campaign structure was built with strategic precision. We segmented campaigns by product line, creative concept, and funnel stage — ensuring every optimization was guided by actionable data.

This structure allowed us to maintain a low CPC while scaling conversions, with each campaign operating as part of a larger, data-driven growth system.

Maintaining Optimal Frequency

In luxury eCommerce, consistency and restraint are equally important. We carefully monitored ad frequency, keeping it between 1.5 and 3.5 to prevent oversaturation and audience fatigue.Maintaining this balance helped the brand stay top-of-mind with consumers without losing its premium appeal — a key factor in sustaining a strong 8.28x ROAS month over month.

Data-Driven Funnel Design

Using Meta’s advanced data insights, we structured a full-funnel advertising approach that moved audiences from discovery to loyalty.

• Top of Funnel (TOF): Introduced the brand to cold audiences using minimalist, design-led creative and clear product value messaging.

• Middle of Funnel (MOF): Retargeted engaged users with educational and product-focused content to build familiarity and trust.

• Bottom of Funnel (BOF): Delivered conversion-focused ads with social proof, urgency, and strong call-to-action sequences.

This funnel not only captured new customers but also turned them into repeat buyers, building long-term brand loyalty.

Performance Insights

Our focus on efficiency metrics — particularly CPC, CTR, and frequency — ensured the brand achieved maximum ROI without inflating ad costs.By pairing data analysis with creative direction, we refined performance across all campaigns, leading to:

• High Purchase Value ($283K)

• Low CPC ($0.62)

• Sustained ROAS (8.28x)

The outcome was a powerful demonstration of how strategic Meta Ads management can scale a premium eCommerce brand while preserving its luxury identity.

Conclusion

This project showcases how Strategy & Solutions Consulting uses data-driven Meta Ads strategies to elevate luxury and premium brands.By combining analytical precision with creative excellence, we helped this precision tool brand achieve measurable results — increasing revenue, maintaining efficiency, and strengthening brand equity.

If your business values data, performance, and growth, our team can help you create advertising strategies that deliver lasting impact.