Case Study: Scaling B2B Growth for an IT & Cybersecurity Firm

We partnered with an established IT & cybersecurity provider to improve their B2B lead generation across Google Ads and organic search.

The goal was simple:

• Generate qualified leads in the Atlanta metro area

• Build a long-term inbound pipeline through SEO

The Challenge

Before working with us, performance was significantly underdelivering:

• Google Ads was generating 0 leads

• Majority of traffic coming from:

  • China

  • Philippines

  • India

• Budget being spent on irrelevant and bot-driven traffic

• No alignment between:

  • Target audience

  • Geography

  • Search intent

From an SEO perspective:

• Traffic quality was poor

• No clear keyword targeting strategy

• Google was being trained on low-quality signals

What We Identified (Data Analysis)

Using GA4, GSC, and SEMrush:

• High volume of low engagement traffic

• Misaligned geo data vs target market (Atlanta)

• Weak conversion paths on key service pages

• No feedback loop between paid search and SEO

Our Approach

We rebuilt the strategy across three areas:

1. Google Ads Restructure

• Tightened location targeting to Atlanta metro

• Removed irrelevant traffic sources

• Introduced high-intent keyword targeting

• Implemented proper conversion tracking (forms + calls)

2. Website & Conversion Improvements

• Launched a new website (Feb)

• Improved:

  • Page structure

  • Service positioning

  • Lead flow (form + CTA placement)

3. SEO + Paid Search Alignment

• Used Google Ads search term data to:

  • Identify real customer intent

  • Prioritize SEO keywords

• Built pages around:

  • “Co-managed IT”

  • “IT services Atlanta”

  • “Cybersecurity services”

Results (Early Performance)

Traffic & Engagement

• Users: +30.67%

• Sessions: +33.24%

• Engaged Sessions: +56.02%

• Engagement Rate: +17.1%

• Avg. Engagement Time: +45.81%

Clear shift from low-quality traffic → engaged, relevant users

Acquisition Quality

• Google Ads now driving majority of qualified traffic

• Geo targeting aligned with:

  • Atlanta (primary city: 500+ users)

• Removal of international/bot traffic

SEO Growth (Last 60 Days)

• Visibility: +20.1%

• Top 3 Keywords: Increased

• Top 10 Keywords: Increased

  Core keywords now ranking:

• “co-managed IT support Atlanta” (#1)

• “co-managed IT services Atlanta” (#2)

• “professional IT services Atlanta” (#5)

Strong early positioning for high-intent B2B searches

Site Health (Technical SEO)

• Site Health: 96%

• Errors reduced to 0

• Clean crawlability and structure

Key Insight

Most companies treat Google Ads and SEO separately.

We use Google Ads to:

• Test real search intent immediately

• Identify what drives conversions

Then use that data to:

• Build SEO strategy with certainty

• Accelerate long-term organic growth

Conclusion

Within the first 60 days, we:

• Eliminated wasted ad spend

• Rebuilt targeting around real buyers

• Improved engagement across all channels

• Established early keyword rankings in a competitive market

This created both:

• Short-term lead generation (Google Ads)

• Long-term inbound growth (SEO)