We partnered with an established IT & cybersecurity provider to improve their B2B lead generation across Google Ads and organic search. The goal was simple: Generate qualified leads in the Atlanta metro area Build a long-term inbound pipeline through SEO The Challenge Before working with us, performance was significantly underdelivering: Google Ads was generating 0 leads Majority of traffic coming from: China Philippines India Budget being spent on irrelevant and bot-driven t

As golf season approaches, most brands make the same mistake — they wait until demand is already there before investing in advertising. By that point, you’re competing in a crowded market, costs are higher, and you’re relying on reactive marketing rather than strategic growth. The brands that scale profitably every season are doing the opposite. They’re preparing now. Why Pre-Season Matters Right now is one of the most valuable windows of the year for golf eCommerce brands. T

Universities are facing more competition for students than ever before, both domestically and internationally. Effective marketing today requires more than visibility — it requires clearly communicating what makes an institution unique while addressing the real concerns students and parents have when choosing where to study. A strategic combination of digital advertising, search visibility, and lead nurturing can help universities increase enrollment while building a stronger

Facebook and Instagram Advertising For Sports Brands

How Meta Ads help generate appointments and bookings for this dental clinic

What’s really working for high-end watch brands right now — and what isn’t. Luxury watch marketing has changed a lot over the last few years. Buyers are smarter, the journey is longer, and online research plays a bigger role than most brands want to admit. A collector today might scroll through Instagram in the morning, research specs on YouTube at lunch, compare prices on Google in the evening, and then walk into a retailer a week later. If you want to show up during that jo

Many companies today have talented in-house marketing teams running campaigns, managing content, and promoting their brand online. But even the strongest teams can benefit from an expert outside perspective — especially in digital advertising and performance marketing , where trends and algorithms shift almost weekly. At Strategy & Solutions Consulting , we help businesses with in-house teams get more out of their advertising budget . We don’t replace your team — we enhance i

Many business owners assume that the only way to increase sales from ads is to spend more. But the truth is, most companies in Florida — from West Palm Beach to Miami — can significantly improve their Return on Ad Spend (ROAS) just by refining how their campaigns are structured, tracked, and optimized. At Strategy & Solutions Consulting, we help brands maximize efficiency — not just budget. Here’s how you can improve ad performance and profitability without increasing your mo

If you’re a business owner in West Palm Beach or anywhere in South Florida, you’ve probably wondered: “Should I be spending my budget on Google Ads or Meta (Facebook and Instagram) Ads?” Both platforms can deliver incredible results — but each works differently, and understanding how they complement each other can be the difference between wasting money and scaling profitably. At Strategy & Solutions Consulting, we manage data-driven ad campaigns for Florida businesses every