How Meta Ads help generate appointments and bookings for this dental clinic

What’s really working for high-end watch brands right now — and what isn’t. Luxury watch marketing has changed a lot over the last few years. Buyers are smarter, the journey is longer, and online research plays a bigger role than most brands want to admit. A collector today might scroll through Instagram in the morning, research specs on YouTube at lunch, compare prices on Google in the evening, and then walk into a retailer a week later. If you want to show up during that jo

Many companies today have talented in-house marketing teams running campaigns, managing content, and promoting their brand online. But even the strongest teams can benefit from an expert outside perspective — especially in digital advertising and performance marketing , where trends and algorithms shift almost weekly. At Strategy & Solutions Consulting , we help businesses with in-house teams get more out of their advertising budget . We don’t replace your team — we enhance i

Many business owners assume that the only way to increase sales from ads is to spend more. But the truth is, most companies in Florida — from West Palm Beach to Miami — can significantly improve their Return on Ad Spend (ROAS) just by refining how their campaigns are structured, tracked, and optimized. At Strategy & Solutions Consulting, we help brands maximize efficiency — not just budget. Here’s how you can improve ad performance and profitability without increasing your mo

If you’re a business owner in West Palm Beach or anywhere in South Florida, you’ve probably wondered: “Should I be spending my budget on Google Ads or Meta (Facebook and Instagram) Ads?” Both platforms can deliver incredible results — but each works differently, and understanding how they complement each other can be the difference between wasting money and scaling profitably. At Strategy & Solutions Consulting, we manage data-driven ad campaigns for Florida businesses every

In today’s digital landscape, running just Meta or  Google Ads isn’t enough. If you’re serious about scaling your eCommerce brand, the most profitable growth often comes from combining the two platforms into a unified strategy — creating a full-funnel system that captures attention, nurtures interest, and drives high-converting traffic. At Strategy and Solutions Consulting, we specialize in crafting paid media systems where Meta and Google Ads work hand-in-hand. Here’s how we

If you're running an eCommerce business and using Google Ads, this is the update you've been waiting for. One of the biggest drawbacks of Performance Max (PMax) campaigns—lack of search term visibility—has finally been addressed. As of 2025, Google has updated PMax campaigns to show actual search queries, providing advertisers with the insight they need to optimize results and reduce wasted ad spend. What’s New in Performance Max Campaigns? For years, Google’s Performance Max